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Beta maximises its Euro profile

will be on IT directors, data processing managers and large companies like supermarkets and banks. Euro PR ...

Focus: Marketing Comms - The faces behind the brand names

not know that Procter and Gamble produces Bold, but you can be damn sure that the supermarket that stocks ... jeans at discounted prices. Levi s was unhappy to have its product sold in the supermarket ... here was to get Afreeka stocked in key supermarkets and off licences. The messages ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

68 per cent of women felt supermarkets are generally sensitive to their needs, only 31 per cent ...

NEWS: PR EUROPE

cheaper supermarket brands. Spadel continues to retain Creative Strategy for corporate and financial PR ...

TOP EUROPEAN AGENCIES 1998: ITALY - A spin-off of growing privatisations was an increased emphasis on employer relations Photograph (Omitted)

is currently being held up in court for alleged medical malpractice, and the French supermarket group Ocean ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

and ran a programme whereby families shopping at the supermarket could have their photograph taken ...

FOCUS: INTERNAL COMMUNICATIONS; The lost art of communication

Dorward. In-house magazines: Somertimes is a staff success Supermarket chain Somerfield ...

 

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