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Waitrose 'summer holiday' by Kitcatt Nohr Alexander Shaw

delivery service offered by the upmarket supermarket chain Waitrose as the summer holidays get underway.

Waitrose 'four festive shops' by Kitcatt Nohr Alexander Shaw

The pack intends to get consumers to focus their festive shopping entirely on Waitrose by demonstrating the range of goods available at the supermarket. ...

Sainsbury's 'taste the difference' by AMV BBDO

The ad promotes the re-launched premium range for the supermarket as well as a new Taste the Difference Bistro range, a convenience range claiming to be of restaurant-quality . ...

Tesco 'little waiters' by The Red Brick Road

The ad, by The Red Brick Road, features children presenting a menu in the style of a waiter to promote the supermarket s "three courses for 10" deal. It was created by Sam Cartmell and directed by Joanna Bailey through Bare Films. Post-production was by The Mill. The ad was edited at The Whitehouse ...

Public View - Is the public cheered by the new Morrisons ad?

, saying it delivered a clear message on what the supermarket is all about.

Waitrose 'essential' by Kitcatt Nohr Alexander Shaw

The pack aims to promote the supermarket's new and more affordable "essential Waitrose" range in a bid to attract shoppers after basic food supplies rather than extravagant ingredients for special occasions. ...

Tesco 'The Checkout Girl Campaign' by The Red Brick Road

The six Tesco employees, chosen from hundreds of hopefuls, shed their uniforms and don the supermarket s fashion clothing range in six executions, each featuring the model s name and Tesco store they work in. A selection of women s fashion magazines will feature the ads from 13 September to November ...

Sainsbury's 'taste' by AMV BBDO

Jamie Oliver is at the centre of a new campaign from Sainsbury's as part of the supermarket's new...to sourcing high quality products. It shows how the supermarket works with farmers to ensure produce is picked ...

Sainsbury's '140 ad' by Abbott Mead Vickers BBDO

created a 60-second ad that takes viewers through the supermarket's history.

Sainsburys 'christmas' by AMV BBDO

townspeople with the best the supermarket has to offer in this Christmas spot from AMV BBDO.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.