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Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure...At first it seems to be a series of simple illustrations that take their cue from the product design, but, on closer inspection, it's far more interesting. The illustrations are inventions for men, building on the TV ad concept that bills Sure for Men as 'a deodorant ready for the future'. From a ...
Unilever has taken on Frank PR for its Sure for Men Sport range to counter rival Gillette...manager Vicki Franks. 'The winning fan will be crowned Sure Sport for Men's Wildest Fan, and win a chance ... by associating it with men's passion for football. Sure for Men Sport was launched last summer to compete ... Frank's brief is to position the new range as the premier men's grooming range for football fans ...
Michael Byrne picks Lowe & Partner's "kung-fu fight" ad for Sure for Men. Meeting your in-laws in a stressful enough thing without having to fight martial arts experts along the way. That's what happens in this colourful and inventive ad for Sure For Men deodorant. Shot like a Hong Kong Jackie Chan movie, everything ...
subject of men's 'personal' care. With modern man becoming more concerned with how he presents himself...December's Loaded contains 19 pages of advertising, encouraging us to improve how we look, smell or feel. Lynx advertises heavily and amusingly on TV, and even Sky Sports' Saturday football coverage is brought to us in association with Gillette. Sure has launched its Crystal Men deodorant on bus T ...
Unilever has awarded HHCL & Partners the task of creating a commercial for its Sure for Men brand...in 1998 and 1999 on an NPD project initially unrelated to Sure for Men. We will continue working with HHCL and Lowe Lintas on the strategy for Sure for Men and we expect to make a longer-term decision mid-year, Miles added. Elida Faberge last launched advertising for Sure for Men in mid ...
-Euro. Client Victoria Franks, brand manager, Sure UK Brief relaunch Sure for Men, dramatising the fact ... Sure deodorant is undergoing a complete rebrand in an attempt to strengthen its identity and win a ... of Stunt City--commuters drive their cars through town on two wheels and men leap from buildings ...
Unilever has appointed AKQA to handle the pan-European digital launch of Sure for Men's new variant.... It has also created work for Sure for Men in the past, including a World Cup campaign which ran earlier this year. Nick Sanders, the Sure for Men European brand director, said: "In 2007, we are continuing our ... , of which digital is a critical element." The Sure for Men brief adds to an impressive run of new business ...
HHCL & Partners is using sexy women to convince men to buy Sure for Men deodorant in its first...with the target audience. This spot engages men by being provocative and tongue-in-cheek while leaving them ...
Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being...The film was created by agency Outside Line and made to promote the Sure For Men Last8 Sweepstake on-pack World Cup promotion, which gives buyers the chance to win cash if their team gets through to the last eight in South Africa. It shows a 'Rube Goldberg' sweepstake machine with an ingenious ...
Lever Faberge is attempting to widen the appeal of Sure, the UK's top-selling deodorant brand...Lowe has produced the print campaign, intended to dramatise the dual benefits of Sure for Men ... media planning and buying for the campaign, which targets men aged between 18 and 35 and will run from ... board account director on the business, said: "Deodorants are not a high-interest purchase for men, so ...
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