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Alex Aiken: More social, less media

Surely an example of careless tweets costs reputation. How timely then that the government has released new 'Social Media Guidance for Civil Servants'. This makes two central arguments. That social media is an important part of the new reformed civil service and second that it is cheap and effective ...

Capital One Cup 'will help brand stand for opportunity'

think most of it is the legwork of making sure the adoption among journalists, managers and players ...

Yorkie makes shift from 'not for girls' positioning with new TV ad

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Jubilee spirit unites the nation

agreeing against 46% of men. The Jubilee has also inspired pride in Britain, although our reserved ...

Think BR: Are you managing what you measure or measuring what you manage?

?' If the score improves they often don t know why, and if it declines they re not sure what to do about it ... competitors By identifying the moments that matter, a company can make sure it invests only where ...

Reckitt Benckiser hits carbon footprint target eight years early

with the revised business strategy and give new impetus to our efforts. "I am sure that RB s tremendous track ...

HSBC group marketing boss issues Facebook privacy warning

pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...

HSBC's Chris Clark on a new era for the bank's marketing

in Men In Black where we can take "world's local bank" out of your mind. That's not what we're here to do ... is the stuff that's outside of our control. We're looking at it in the sense of how we make sure we're looking ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

couldn t resist hyping the flick just to make darn sure of the ROI. Now, as I have written before ...

Lord Bell speaks about Bell Pottinger MBO

sure my colleagues are as well. Analysts have reacted favourably to the deal this morning, advising ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.