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Michael Byrne picks Lowe & Partner's "kung-fu fight" ad for Sure for Men. Meeting your in-laws in a stressful enough thing without having to fight martial arts experts along the way. That's what happens in this colourful and inventive ad for Sure For Men deodorant. Shot like a Hong Kong Jackie Chan movie, everything ...
-Euro. Client Victoria Franks, brand manager, Sure UK Brief relaunch Sure for Men, dramatising the fact ... Sure deodorant is undergoing a complete rebrand in an attempt to strengthen its identity and win a ... of Stunt City--commuters drive their cars through town on two wheels and men leap from buildings ...
campaign for Sure for Men.
LONDON - Consumers will be willing to try Unilever's first Dove range designed for men, Dove Men...We asked people what male cleansing brands they or their partners normally buy, and whether and why they would try the Dove Men+Care range. Most people asked said they used either Sure, Nivea ... said she would buy Dove Men+Care "because it's good for your skin and it's the best brand out there ...
Argos is launching the final phase of its Christmas campaign today with a look at how the Wise Men...Created by CHI Partners, the ad continues the theme of "Argosing it", which supports various different ways that Argos can help to locate gifts. The campaign features three very confused Wise Men ... at this time of year and so we have created a new campaign to make sure people know about them." The TV ads ...
Sure has launched a new TV ad focusing on value for money, which features coins morphing into a...The coins in the ad make up the exact price of Sure deodorant at 1.73 for a 150ml can. ...
The devil's in the detail in this spot from Lowe London for the deodorant Sure. The ad is a stunt riot from the opening scene, where the hero puts his fist through the glass in his bathroom cabinet to get his can of Sure, to the payoff with a hot cup of coffee at the end. ...
In its latest ad for Sure, this time for the women's variant, Lowe London has extended the idea behind the masculine "stunt city" to show how using the deodorant also gives women incredible powers. The execution shows a day in the life of a woman as she goes about her everyday routine, but using her special ...
to promote products for men. Here you can see a short video on what skincare products men do buy and whether...Men spent a mere 57m on skincare, such as moisturisers, cleansers and facial scrubs last year ... , with sales worth more than 10 times that of men's products at 602m. Although sales increased 21% between 2005 and 2007 skincare still accounts for just 7% of the total men's toiletries market, up only ...
LONDON - Unilever has rolled out its new global campaign for its Sure deodorant brand....gown testing Sure to see if its leaves any white residue on the dress. It carries the staplines Dare to make a statement in black' and Sure. It Won't Let You Down'. The campaign will also include print ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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