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. People used to get up from their chair to go and get a beer when the programme started, but make sure ...
to broaden the appeal of the brand to men....Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting the audience to reconsider the brand. He said: "We have a different barrier when it comes to reaching men ...
Men on the History Channel....Mud Men sees Capital Radio s Johnny Vaughan and "mudlarker" Steve Brooker wade through the banks of the Thames in search of forgotten pieces of treasure that helps tell stories of London s hidden past. The ads feature the show s presenters being covered from head to toe in mud. Digital versions ...
for Nike 'Men vs Women' developed by 72 and Sunny....Launched in 2006, Nike+ allows Nike+ running shoes to transmit data wirelessly to an iPod Information on time, distance, pace and calories burned during a run can then be stored on www.nikeplus.com. The site is now pitting Men against women, challenging them to beat one another by using this data to see ...
The campaign will comprise two creative executions to target young, aspirational men and women separately. The 60-second spots will be placed around films specifically aimed at either men or women. Where movies appeal to both sexes, both ads will be shown. ...
the US return of the TV drama 'Mad Men' on 25 March....In the one-off special, available at newsstands and on the iPad from 19 March, Newsweek will explore the pervasive impact that advertising has had on society since the 1960s and feature an exclusive cover story on the new season of 'Mad Men'. The whole issue including its advertising space ...
Mr Men is introducing a new character, Little Miss Princess, ahead of the Royal Wedding in April...The new Little Miss will appear in two new books Little Miss Princess , the 34th Mr Men title ... -hearted princess attempts to help her fellow Little Miss and Mr Men friends with their chores, and the challenges ... by Mr Men mishaps along the way. Both are written and illustrated by Hargreaves' son, Adam. Over ...
The monthly men's magazines GQ and Esquire have both ditched their summer affair with football
Survivors UK, the charity that supports victims of male rape and sexual abuse, has launched a campaign by the start-up Johnny Fearless.
Bauer Consumer Media's weekly men's magazine Zoo is to pull-back its coverage of "topless glamour...to re-energise the brand among its audience of fun-loving young men. "We're more determined than ever ... lads' mag. I'm not sure the world wants or needs lads' mags anymore, and that's nothing to do ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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