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The announcement of WPP s half year results earlier this week provided a powerful vindication, not only of the group s decision to diversify beyond its core above-the-line business, but also of the general trend towards PR acquisitions in the advertising industry.
The headlines generated by the staggering pounds 35 million bonus WPP chief executive Martin Sorrell is due to collect when his five-year incentive scheme pays out next month cannot just be put down to silly season distortions. Sorrell s is the biggest single bonus in UK company history.
If the value of PR was still only measured as an advertising value equivalent, you would have to measure the success of the Pokemon campaign in cost per kilogram - not per column inch. The press cuttings on Pokemon from last year alone form an A3 book, several centimetres thick.
In the week when a pounds 7million recruitment campaign was launched, the image of the police force took a further battering over revelations of its hands-off approach at the Notting Hill Carnival and allegations about the death of a black soldier in police custody.
-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34...Sex and the City is the latest of Channel 4 s US imports. The comedy features four thirty-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34 ... programme, it began to write about the publicity campaign - surely a sign of success. Client ...
wanted to be sure that the theory and history of PR matched what I was doing for clients. Happily...as their clear-sighted enthusiasm for study and self-improvement, in this their chosen field. Surely the PR ...
. The creche was promoted as a secure place for harassed wives and girlfriends to leave their men while they finished their Christmas shopping. During their stay at the creche, men could use the PCs to play any ...
through cigarette-smoking among men and chewing tobacco paan among women,' said MRA head of PR Jenne ...
, Countrywide will target specialist cycle publications, men s and women s lifestyle magazines ...
with harrowing billboard images of condemned men from death row in the States. Benetton has dedicated a large ... their fears and hopes. The most disturbing part of the interviews is when the condemned men speak ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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