18 Nov 2008
| by Guy Bradbury, Creative director, Touch DDB
Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure...At first it seems to be a series of simple illustrations that take their
cue from the product design, but, on closer inspection, it's far more
interesting. The illustrations are inventions for men, building on the TV ad concept
that bills Sure for Men as 'a deodorant ready for the future'. From a ...
10 Nov 2004
| by Mark Girling, Managing director, PHD Compass
subject of men's 'personal' care. With modern man becoming more concerned with how he presents himself...December's Loaded contains 19 pages of advertising, encouraging us to improve how we look, smell or feel. Lynx advertises heavily and amusingly on TV, and even Sky Sports' Saturday football coverage is brought to us in association with Gillette.
Sure has launched its Crystal Men deodorant on bus T ...
28 Jan 2000
| by FRANCESCA NEWLAND
Unilever has awarded HHCL & Partners the task of creating a
commercial for its Sure for Men brand...in 1998 and 1999 on an NPD project initially unrelated
to Sure for Men.
We will continue working with HHCL and Lowe Lintas on the strategy for
Sure for Men and we expect to make a longer-term decision mid-year,
Miles added.
Elida Faberge last launched advertising for Sure for Men in
mid ...
17 Nov 2006
| by Jennifer Whitehead
Unilever has appointed AKQA to handle the pan-European digital launch of Sure for Men's new variant....
It has also created work for Sure for Men in the past, including a World
Cup campaign which ran earlier this year. Nick Sanders, the Sure for Men European brand director, said: "In 2007,
we are continuing our ...
, of which
digital is a critical element." The Sure for Men brief adds to an impressive run of new business ...
19 May 2000
| by FRANCESCA NEWLAND
HHCL & Partners is using sexy women to convince men to buy Sure for
Men deodorant in its first...with the target audience. This spot engages
men by being provocative and tongue-in-cheek while leaving them ...
28 May 2010
| by Daniel Farey-Jones
Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being...The film was created by agency Outside Line and made to promote the Sure For Men Last8 Sweepstake on-pack World Cup promotion, which gives buyers the chance to win cash if their team gets through to the last eight in South Africa. It shows a 'Rube Goldberg' sweepstake machine with an ingenious ...
17 Apr 2003
| by John Tylee
Lever Faberge is attempting to widen the appeal of Sure, the UK's top-selling deodorant brand...Lowe has produced the print campaign, intended to dramatise the dual benefits of Sure for Men ...
media planning and buying for the campaign, which targets men aged between 18 and 35 and will run from ...
board account director on the business, said: "Deodorants are not a high-interest purchase for men, so ...
20 Sep 2002
Sure for Men is sponsoring the UK leg of the FedEx Cart Championship, the Rockingham 500, in a deal
04 Aug 2000
| by JOHN TYLEE
A deodorant commercial that was accused of showing what appeared to
be a giant erect penis and a vagina-like door has been cleared of being
sexually explicit by advertising the watchdogs.
The Independent Television Commission has thrown out 36 complaints
against the Sure for Men ad, which is set ...
22 Jul 2008
Sure for Men Quantum is giving consumers the chance to win a zero-gravity flight, £2000 and a five
to remove filters
