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Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure...At first it seems to be a series of simple illustrations that take their cue from the product design, but, on closer inspection, it's far more interesting. The illustrations are inventions for men, building on the TV ad concept that bills Sure for Men as 'a deodorant ready for the future'. From a ...
Presley - are recalled in new advertising to launch a variant of the Sure deodorant brand....The trio will appear in a print campaign to promote the introduction of Lever Faberge's Sure Crystal for Men. Lowe has created the series of ads, in which the famous faces appear to have undermined ... and advertorials. It is the latest in a series of promotions to broaden the appeal of Sure, the UK's biggest ...
campaign for Lever Faberge's Sure Crystal for Men deodorant, created by Lowe..... They were created by Sarah Noughton, Alastair Ross and Simon Morris at Lowe. Victoria Franks, Sure senior ... -out and be appealing to both sexes, as over half of men's antiperspirant purchasers are women. "Our research shows that these three style icons are admired by men and women, communicating to both audiences that it is OK for a man ...
went to Steven Yates from the University of Lincoln with an ad for Sure for Men.
UKTV has signed Sure Sport For Men and the IPC Media title Nuts as the sponsors of UKTV G2's
, Nationwide, Sure for Men Sport, Budget Van Insurance and Ford are all supporting the station's coverage
Launched last week with an initial circulation of 10,000, the MEN Lite has replaced the final paid ... 't know, but it is a positive move." The MEN has said that its remaining paid-for editions would ... unconvinced. Even so, he believes it will benefit the parent title. "I'm sure that part of the decision ...
TV campaign introducing a variant of its Sure deodorant brand....The national advertising campaign, which breaks on Monday, will promote Sure Crystal for Men and builds on a print initiative that kicked off earlier this week. Lowe has produced the TV spot, which ... men. Sure Crystal for Men is being positioned as a powerful and effective product that minimises marks ...
The beginning of May saw the first broadcast of the latest ad campaign by Sure to market its new product, Sure Men Absolute deodorant spray. The first ad was aired from 9 May, followed by two more ... the effectiveness of the Sure deodorant spray. In another ad, the robot changes the room temperature so ...
Is the internet a real threat to the viability of men's magazines, Alasdair Reid asks....From the very beginning, as the men's magazine sector emerged from relatively obscurity to become a mass- market phenomenon, commentators have been predicting its demise. Men's titles in the 80s ... not last. This was surely a passing cultural phase, as fleeting as psychedelia, say, or punk ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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