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Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure...At first it seems to be a series of simple illustrations that take their cue from the product design, but, on closer inspection, it's far more interesting. The illustrations are inventions for men, building on the TV ad concept that bills Sure for Men as 'a deodorant ready for the future'. From a ...
Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being...The film was created by agency Outside Line and made to promote the Sure For Men Last8 Sweepstake on-pack World Cup promotion, which gives buyers the chance to win cash if their team gets through to the last eight in South Africa. It shows a 'Rube Goldberg' sweepstake machine with an ingenious ...
campaign for Sure for Men.
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online...model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ... The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known ...
Is the internet a real threat to the viability of men's magazines, Alasdair Reid asks....From the very beginning, as the men's magazine sector emerged from relatively obscurity to become a mass- market phenomenon, commentators have been predicting its demise. Men's titles in the 80s ... not last. This was surely a passing cultural phase, as fleeting as psychedelia, say, or punk ...
Dennis Publishing, owner of lad’s magazine Maxim, is to take a 5% stake in Firebox, the online men’s...LONDON (Brand Republic) - Dennis Publishing, owner of lad’s magazine Maxim, is to take a 5% stake in Firebox, the online men’s lifestyle and entertainment provider. Dennis has signed a deal with the internet service in which they promote each other’s products. ...
are revealed within. Sure for Women has tapped into this bond with a rather groovy microsite. At its centre ... is a can of Sure for Women. The branding is unobtrusive; the product information and 'science bit ...
William Hill is set to launch its Web site at the end of May in the run-up to the World Cup. The site will feature tax-free online betting for non-UK residents, together with information on odds.
Childhood legends the Mr Men have been rebranded and redrawn for the launch of a cartoon series...website, on which each of the 25 Mr Men and Little Misses has their own page with a mini game, video ... virals gone by, this is a great introduction to the remastered Mr Men. When you get five minutes to spare ...
Online fashion retailer ASOS.com is launching a second customer magazine to boost its men...The company has hired Seven Squared to publish the bi-monthly title, ASOS Man. The agency already publishes ASOS.com, a celebrity and fashion title distributed to 450,000 customers a month. The first issue of ASOS Man, targeting those in their teens and 20s, will reach 500,000 men through its inclusion ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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