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Any stories that will go a way to improving the quality of men’s lives. Health is such a big area ... eight years, with Jonny Wilkinson. If a celebrity represents the Men’s Health brand values then we would ... they are. Who reads Men’s Health? It is a slightly older readership than other men’s magazines ...
If you want to reach thousands of 18- to 35-year-old men, you could try persuading former ... Stadium. Failing this, you could approach a men's magazine. A mention in the pages of FHM, GQ or Arena ... , you first have to impress the men and women who write and edit those pages. WHO WORKS FOR A MEN ...
if we choose to, but mistakes will be costly. We always try to make sure a pitch is not unnecessarily ...
US footwear and apparel brand Rockport is to target upmarket men’s magazines to raise its name...With a consumer target of affluent men aged 35 and over, Rockport will focus on Men’s Health and GQ, and rugby, golf and sailing titles, as it builds its profile outside the North-West and Wales. Shine Communications has been appointed to handle the six-figure 12-month campaign that will feature ...
-strong Cairns team, reporting to Sure brand activation manager Cherry Hirst. Sure is currently the top ...
With a Government with a majority of one, an election in the offing, and all manner of lurking horrors on BSE, Europe, and Northern Ireland, we should not be too surprised when the normal political certainties start to look a little shaky.
A men's health charity is using two PR agencies to urge the Government and businesses to deliver...Men's Health Forum will launch its campaign during its annual Men's Health Week, which kicks off on 9 June. The charity is working with Berkeley PR and Munro Forster. Berkeley PR is lobbying government and businesses with the charity's proposal on new health practices at work. It wants to see ...
for the men s magazine market. After steady growth throughout the 1990s, the summer s ABC figures showed a...for the men s magazine market. After steady growth throughout the 1990s, the summer s ABC figures showed a ... , Loaded and Maxim. It is the phenomenal success of these titles that has really put the men s magazine ... compared to the women s sector, where titles like Cosmopolitan are stuck below 500,000 - but the men ...
Men see male lifestyle magazines as lightweight and pure entertainment, according to a qualitative...The study claims that men’s lifestyle titles are unsuitable vehicles for pushing products ... titles. ‘A lot of people want to get into men’s lifestyle magazines at the moment because that’s what men are reading and it’s sexy,’ said Eames. ‘They are potentially good for brand building ...
Elida Faberge has switched its pounds 390,000 Sure Deodorant account from Burson...Elida Faberge has switched its pounds 390,000 Sure Deodorant account from Burson ... reworking of Sure ads by Elida s ad agency Ammirati Puris Lintas which saw the brand turning away from the tick on the back commercials toward a modernised version of the classic Sure test , showing a woman ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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