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Direct brief: Sure for Men Quantum gives consumers chance to win prizes

22 Jul 2008

Sure for Men Quantum is giving consumers the chance to win a zero-gravity flight, £2000 and a five

The Week: Direct Reviews - Iris scoops Sure business

05 Oct 2007

for Sure for Men, Sure for Women and Sure Sport deodorants, following a pitch against undisclosed roster

Direct: Unilever awards Sure deodorant job to Iris

03 Oct 2007 | by Ed Kemp

Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant range....Iris, which was appointed to the FMCG giant's sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against ... by the Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ...

Sure selects Liquid for below-the-line activity

02 Oct 2003 | by Ben Bold,

LONDON - Lever Faberge has handed a below-the-line brief for its Sure deodorant brand to integrated...'s portfolio of products and its product innovations. In April, Sure targeted the men's market with a variant designed for men with sensitive skin. Sure's global ad account is held by Lowe, while media is through ... -ups. The pitch process was handled by the AAR. The appointment was made by Sure brand activation manager Cherry ...

Direct News: Nivea for Men in direct drive

11 Jan 2006 | by Joanna Bowery

Nivea is to significantly increase its investment in direct marketing for its Nivea for Men range.... The agency has previously worked on projects for both the Nivea for Men and Nivea Deodorant brands. Cognito also works on Beiersdorf's Nivea Sun and Nivea Creme accounts. Nivea for Men has previously focused ... entertainment and music show Tim Lovejoy and the Allstars. In 2004, Nivea for Men spent £500,000 sponsoring ...

Nivea for Men in direct drive through Cognito

11 Jan 2006 | by by Joanna Bowery

for Men range following the appointment of a dedicated agency..... The agency has previously worked on projects for both the Nivea for Men and Nivea Deodorant brands. Cognito also works on Beiersdorf's Nivea Sun and Nivea Creme accounts. Nivea for Men has previously focused ... entertainment and music show 'Tim Lovejoy and the Allstars'. In 2004, Nivea for Men spent £500,000 sponsoring ...

Make sure to research the source of your data

19 Nov 2004

We are seeing an increasing number of companies selling consumer email addresses. To marketers this is great news; they can now infill their data and communicate to customers and/or prospects online quickly and cheaply. However, in so many cases the end results aren't quite as planned, writes Sarah...

Creativity in business-to-business, are you sure?

23 Apr 2004

I would be interested to hear if someone could tell me where exactly in some of the highly read business books it states that marketing for business-to-business needs to be dull, grey and boring in order to be effective? writes Scot McKee, managing director of Birddog .

Health titles soar as men's market plummets

12 Feb 2009 | by Nicola Clark

LONDON - Men's Health has overtaken Nuts to become the second biggest men's magazine in the paid...The NatMag Rodale title reported a circulation of 250,094 a 2% increase period on period and 4.1% increase year on year. Men s Fitness also posted an increase rising 2.3% period on period to 67,160. Alun Williams, publisher of Men s Health, says the title has benefited from a cultural shift away from ...

Magazine ABCs Jan-June 2006: Men's Lifestyle

25 Aug 2006 | by Darren Davidson

Sales of men's monthly magazines have crashed over the past year as men migrated online to digital...The men's market declined by 13 per cent year on year, with the downturn being felt more keenly ... the market-leading title. Publishers are now working on establishing their men's titles as brands that can ... for five months. With the exception of GQ, the upmarket men's monthlies were not immune to the market ...

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