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Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online...model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ... The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known ...
LONDON - Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant...Iris, which was appointed to the FMCG giant s sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against ... by the Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ...
. People used to get up from their chair to go and get a beer when the programme started, but make sure ...
Are men and women different? Apparently, it is now scientifically established that their brains don...of Sciences, based on MRI scans, which proved that women are conclusively better than men at remembering ... Tess Alps, for instance. I'm sure that nothing the Brazilian cowboys could have thrown at her would have fazed a woman who coped with the TV trading boys in the '80s. It is fairly well known that men ...
With young white men still in abundance, the industry is not all that different from the days...met "that Negro" and wrote of him in The Real Mad Men. His name is Doug Alligood. He joined BBDO ... on: "Like Sterling Cooper, if you'd let off a shotgun in the offices, then you sure wouldn't have hit ... , competitive young men, some poorly educated, and all often highly self-centred, we assume we need someone ...
"The more I think and write about Mad Men, the more I take the show as a personal insult. So f*ck you, Mad Men, you phoney, grey-flannel-suit, male-chauvinist, no-talent, WASP, white-shirted, racist ... at the people behind Mad Men. He hands me a typewritten wodge of paper. "Here," he growls - he really does. I ...
MANCHESTER - MEN Media has restructured its senior management team and has appointed Mark Rix...Formerly managing director of MEN Media sales, Rix now has profit and loss responsibilities for all of MEN Media s operations, including the Manchester Evening News, which went partially free last ... that there were no plans to turn it into a wholly free paper. There is still a significant demand for MEN as a ...
The agency was awarded the business without a pitch, and will now be responsible for handling all upcoming digital campaigns for the brand, including the development of the Nivea for Men website. A ... 's appointment marks the first time that Nivea has held a retained digital agency for its men's brands. Last ...
The NSPCC has launched a campaign around its ChildLine service, aiming to give teenagers advice and perspective while dealing with exam stress.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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