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Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being...The film was created by agency Outside Line and made to promote the Sure For Men Last8 Sweepstake on-pack World Cup promotion, which gives buyers the chance to win cash if their team gets through to the last eight in South Africa. It shows a 'Rube Goldberg' sweepstake machine with an ingenious ...
LONDON - Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant...Iris, which was appointed to the FMCG giant s sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against ... by the Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ...
and is especially strong in deodorants with brands such as Lynx, Sure for Men and Vaseline for Men. This year ... celebrity style was once an almost exclusively female preserve, but now men are finding themselves pressured to adopt the 'right' look. The degree to which men embrace the concept of grooming is highly age ...
Argos is launching the final phase of its Christmas campaign today with a look at how the Wise Men...Created by CHI Partners, the ad continues the theme of "Argosing it", which supports various different ways that Argos can help to locate gifts. The campaign features three very confused Wise Men ... at this time of year and so we have created a new campaign to make sure people know about them." The TV ads ...
to broaden the appeal of the brand to men....Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting the audience to reconsider the brand. He said: "We have a different barrier when it comes to reaching men ...
Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US.
Men on the History Channel....Mud Men sees Capital Radio s Johnny Vaughan and "mudlarker" Steve Brooker wade through the banks of the Thames in search of forgotten pieces of treasure that helps tell stories of London s hidden past. The ads feature the show s presenters being covered from head to toe in mud. Digital versions ...
Radox has launched a campaign to promote its new range 'designed for the men of the world', which
-soaked six-courser alive. Last week, at the US launch of his book, The Real Mad Men, Cracknell sat down to lunch at Michael's (New York's answer to The Ivy) with the original Mad Men - Jerry Della Femina, George ... was also there. Diary hopes it won't be long before we see a big-screen version of The Real Mad Men. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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