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to promote products for men. Here you can see a short video on what skincare products men do buy and whether...Men spent a mere 57m on skincare, such as moisturisers, cleansers and facial scrubs last year ... , with sales worth more than 10 times that of men's products at 602m. Although sales increased 21% between 2005 and 2007 skincare still accounts for just 7% of the total men's toiletries market, up only ...
Media Week recently reported that a free magazine aimed at 18 to 35-year-old men is to launch...'s News Magazines joins as managing director. He was previously commercial director of IPC's men's division, Ignite! Hilton, who was launch editor of Men's Health and Nuts, becomes editorial director. Tim ... for Emap's men's portfolio, is the creative director. The investor group in the new company, which ...
Trinity Mirror has generated a £2.7m operating profit from the Manchester Evening News and its sister titles in around three months, the company's financial figures have revealed.
Young men in the UK predominantly get their news online rather than from print or television, a new...More than two thirds of young men (72%) quizzed by researchers said they relied on online sources ... .com, shines a light on the media, technology and entertainment habits of men aged 18 to 34 in the UK. Just 9% of men said they relied on print newspapers for the majority of their news, 12% relied on television, 5 ...
The new series of cult 1960s drama 'Mad Men' premiered on BBC Four with an average audience of 336...Returning to TV the day before UK adland celebrates four decades of real-life agency Saatchi Saatchi, founded 1970, the fourth series of 'Mad Men' is set in 1964. Its protaganists have broken away from Sterling Cooper to launch Sterling Cooper Draper Pryce. The agency has a new office, although its ...
A leading Tory has attacked lads' mags for encouraging irresponsible behaviour among young men...those who make profits out of revelling in, or encouraging, selfish irresponsibility among young men ...
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing...of engagement with a particular category. We have analysed the seekers/reactors and compared men vs women to determine any differences in the sexes. Seekers / reactors of each category for men and women versus the average (click to enlarge) On average, women pay more attention to ads than men ...
How men's purchasing decisions change as they progress through different stages in life.... To illustrate these changing perceptions Carat s CCS study has sought to quantify those things men deliberate about most at different stages in their lifetime. The single man Single men are more likely ... The priorities of men in relationships differ from single men as they are more likely to focus on expensive ...
Dennis Publishing, the company behind magazines including The Week and Men's Fitness, has reported
IPC Media has conducted new research into the attitudes of young men who fall into its core...men are "sensible with money", they "don t like to drink too much in the week" and they "aspire to be family men". The research, called Mates And Girlfriends (MAGs), comes just weeks after IPC offloaded ... Inspire, the publisher s men and music division, interviewed 1,000 young men nationally between the ages ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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