28 Jan 2000
| by FRANCESCA NEWLAND
Unilever has awarded HHCL & Partners the task of creating a
commercial for its Sure for Men brand...in 1998 and 1999 on an NPD project initially unrelated
to Sure for Men.
We will continue working with HHCL and Lowe Lintas on the strategy for
Sure for Men and we expect to make a longer-term decision mid-year,
Miles added.
Elida Faberge last launched advertising for Sure for Men in
mid ...
17 Nov 2006
| by Jennifer Whitehead
Unilever has appointed AKQA to handle the pan-European digital launch of Sure for Men's new variant....
It has also created work for Sure for Men in the past, including a World
Cup campaign which ran earlier this year. Nick Sanders, the Sure for Men European brand director, said: "In 2007,
we are continuing our ...
, of which
digital is a critical element." The Sure for Men brief adds to an impressive run of new business ...
19 May 2000
| by FRANCESCA NEWLAND
HHCL & Partners is using sexy women to convince men to buy Sure for
Men deodorant in its first...with the target audience. This spot engages
men by being provocative and tongue-in-cheek while leaving them ...
17 Apr 2003
| by John Tylee
Lever Faberge is attempting to widen the appeal of Sure, the UK's top-selling deodorant brand...Lowe has produced the print campaign, intended to dramatise the dual benefits of Sure for Men ...
media planning and buying for the campaign, which targets men aged between 18 and 35 and will run from ...
board account director on the business, said: "Deodorants are not a high-interest purchase for men, so ...
20 Sep 2002
Sure for Men is sponsoring the UK leg of the FedEx Cart Championship, the Rockingham 500, in a deal
04 Aug 2000
| by JOHN TYLEE
A deodorant commercial that was accused of showing what appeared to
be a giant erect penis and a vagina-like door has been cleared of being
sexually explicit by advertising the watchdogs.
The Independent Television Commission has thrown out 36 complaints
against the Sure for Men ad, which is set ...
24 Sep 2004
| by John Tylee
Presley - are recalled in new advertising to launch a variant of the Sure deodorant brand....The trio will appear in a print campaign to promote the introduction of Lever Faberge's Sure Crystal for Men.
Lowe has created the series of ads, in which the famous faces appear to have undermined ...
and advertorials.
It is the latest in a series of promotions to broaden the appeal of Sure, the UK's biggest ...
27 May 2005
Sure for Men has signed a sponsorship deal with Virgin Radio to link with its official sponsorship
05 Oct 2007
for Sure for Men, Sure for Women and Sure Sport deodorants, following a pitch against undisclosed roster
17 Jun 1998
Faberge s Sure for Men....Faberge s Sure for Men.
The 40 second film, created by Ammirati Puris Lintas, continues the long-running theme of the Sure tick and torture test. However, in this execution the torture test becomes a game ...
Acosta, Elida Faberge s marketing manger, said: This effectively marks a relaunch for Sure for Men as a ...
to remove filters
