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Michael Byrne picks Lowe & Partner's "kung-fu fight" ad for Sure for Men. Meeting your in-laws in a stressful enough thing without having to fight martial arts experts along the way. That's what happens in this colourful and inventive ad for Sure For Men deodorant. Shot like a Hong Kong Jackie Chan movie, everything ...
-Euro. Client Victoria Franks, brand manager, Sure UK Brief relaunch Sure for Men, dramatising the fact ... Sure deodorant is undergoing a complete rebrand in an attempt to strengthen its identity and win a ... of Stunt City--commuters drive their cars through town on two wheels and men leap from buildings ...
Sure has launched a new TV ad focusing on value for money, which features coins morphing into a...The coins in the ad make up the exact price of Sure deodorant at 1.73 for a 150ml can. ...
The devil's in the detail in this spot from Lowe London for the deodorant Sure. The ad is a stunt riot from the opening scene, where the hero puts his fist through the glass in his bathroom cabinet to get his can of Sure, to the payoff with a hot cup of coffee at the end. ...
Lowe London has created a follow-up to its Cannes Gold Lion-winning "stunt city" spot for Sure called "go wild". The ad, for Sure's Sport variant, is a celebration of football fans and their love of the game. It draws parallels between the passionate celebrations of fans and wild behaviour in the animal ...
In its latest ad for Sure, this time for the women's variant, Lowe London has extended the idea behind the masculine "stunt city" to show how using the deodorant also gives women incredible powers. The execution shows a day in the life of a woman as she goes about her everyday routine, but using her special ...
Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US.
Men on the History Channel....Mud Men sees Capital Radio s Johnny Vaughan and "mudlarker" Steve Brooker wade through the banks of the Thames in search of forgotten pieces of treasure that helps tell stories of London s hidden past. The ads feature the show s presenters being covered from head to toe in mud. Digital versions ...
for Nike 'Men vs Women' developed by 72 and Sunny....Launched in 2006, Nike+ allows Nike+ running shoes to transmit data wirelessly to an iPod Information on time, distance, pace and calories burned during a run can then be stored on www.nikeplus.com. The site is now pitting Men against women, challenging them to beat one another by using this data to see ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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