17 Jul 2009
| by Alex Brownsell
campaign for Sure for Men.
21 Feb 2012
| by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online...model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a country-specific basis.
Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known ...
15 Sep 2010
| by Jane Bainbridge
and is especially strong in deodorants with brands such as Lynx, Sure for Men and Vaseline for Men. This year ...
celebrity style was once an almost exclusively female preserve, but now men are finding themselves pressured to adopt the 'right' look.
The degree to which men embrace the concept of grooming is highly age ...
17 Feb 2010
| by Maisie McCabe
LONDON - Consumers will be willing to try Unilever's first Dove range designed for men, Dove Men...We asked people what male cleansing brands they or their partners normally buy, and whether and why they would try the Dove Men+Care range. Most people asked said they used either Sure, Nivea ...
said she would buy Dove Men+Care "because it's good for your skin and it's the best brand out there ...
03 Nov 2011
| by Nicola Clark
to broaden the appeal of the brand to men....Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ...
the 1950s.
Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting the audience to reconsider the brand.
He said: "We have a different barrier when it comes to reaching men ...
26 Jan 2011
| by Jane Bainbridge
Sales of fragrances for men are soaring, driven partly by celebrity-endorsed scents and the ever...titled I Am King, men's fragrances are taking the well-trodden celebrity-endorsement route.
However, while fragrances associated with the famous are rising in popularity for men, they are still some way off those in the women's market. Six per cent of British men own a celebrity fragrance, compared ...
28 Oct 2009
| by Amy Golding
LONDON - Unilever has rolled out its new global campaign for its Sure deodorant brand....gown testing Sure to see if its leaves any white residue on the dress. It carries the staplines Dare to make a statement in black' and Sure. It Won't Let You Down'. The campaign will also include print ...
30 Jun 2009
| by Amy Golding
LONDON - Unilever is putting value at the heart of its latest campaign for its deodorant brand Sure...into the screen to form a can of Sure aerosol. Together the coins make up 1.73, the RRP of a 150ml Sure deodorant ...
dominates the deodorant market with its five brands: Lynx, Impulse, Sure, Dove and Vaseline ...
25 Jan 2012
| by Jane Bainbridge
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving...for one in six launches.
L'Oreal Signing Hugh Laurie in 2011 as the face of L'Oreal Men Expert has helped the brand appeal to men.
Unilever Bought Sara Lee's Radox for Men and Brylcreem in 2010, although the European Commission forced it to sell on Sanex to Colgate-Palmolive.
Boots No7 for Men ...
12 Feb 2009
| by Nicola Clark
LONDON - Men's Health has overtaken Nuts to become the second biggest men's magazine in the paid...The NatMag Rodale title reported a circulation of 250,094 a 2% increase period on period and 4.1% increase year on year. Men s Fitness also posted an increase rising 2.3% period on period to 67,160. Alun Williams, publisher of Men s Health, says the title has benefited from a cultural shift away from ...
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