18 Nov 2008
| by Guy Bradbury, Creative director, Touch DDB
Creating an engaging standard-weight banner campaign isn't the simplest brief, but the new Sure...At first it seems to be a series of simple illustrations that take their
cue from the product design, but, on closer inspection, it's far more
interesting. The illustrations are inventions for men, building on the TV ad concept
that bills Sure for Men as 'a deodorant ready for the future'. From a ...
10 Nov 2004
| by Mark Girling, Managing director, PHD Compass
subject of men's 'personal' care. With modern man becoming more concerned with how he presents himself...December's Loaded contains 19 pages of advertising, encouraging us to improve how we look, smell or feel. Lynx advertises heavily and amusingly on TV, and even Sky Sports' Saturday football coverage is brought to us in association with Gillette.
Sure has launched its Crystal Men deodorant on bus T ...
22 Jul 2008
Sure for Men Quantum is giving consumers the chance to win a zero-gravity flight, £2000 and a five
04 Jan 2001
| by JOANNA WITT
Elida Faberge has handed the pounds 6m account for its Sure for Men deodorant back to Lowe Lintas...Elida Faberge has handed the pounds 6m account for its Sure for Men deodorant back to Lowe Lintas one year after awarding it to HHCL s European brand name. New Sure for Men TV and press ads ...
media across the Sure portfolio.
...
22 Jun 2000
| by EMMA REYNOLDS
deodorant these days seems to revolve around
sex. The first work for the Sure For Men brand by HHCL...deodorant these days seems to revolve around
sex. The first work for the Sure For Men brand by HHCL Here at SFM we sweat so that you don t have
to.
Throughout the tour, the man wearing Sure For Men ...
it . The ad carries the
slogan, Sure For Men - it works .
The ad aims to convey that wearing Sure ...
22 Sep 2004
Lever Faberge deodorant brand Sure is to use screen icons Elvis Presley, Steve McQueen and James
03 Oct 2007
| by Ed Kemp
Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant range....Iris, which was appointed to the FMCG giant's sales promotion,
experiential and sampling roster earlier this year, will work on Sure
Sport, Sure For Women and Sure For Men. The agency pitched against ...
by the
Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ...
02 Oct 2007
| by Ed Kemp
LONDON - Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant...Iris, which was appointed to the FMCG giant s sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against ...
by the Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ...
28 Aug 1997
| by Patrick Barrett,
was assured, they were keen to proceed.
You have to make sure the person you want to use is entirely ...
17 Apr 2003
TalkSPORT is teaming up with Lever Faberge deodorant brand Sure Sensitive for Men for a promotion
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