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Sure Sport for Men and Nuts magazine have signed up to sponsor UKTV G2's coverage of the World Cup....The Sure deal, negotiated by Flextech sales house IDS and MindShare, will see the Unilever ... , to fit with Sure's ongoing search for the "ultimate" football fan. UKTV G2 will broadcast Sure's advertiser-funded programming, Sure Fans United, as well as giving it joint branding on the promotional ...
Launched last week with an initial circulation of 10,000, the MEN Lite has replaced the final paid ... 't know, but it is a positive move." The MEN has said that its remaining paid-for editions would ... unconvinced. Even so, he believes it will benefit the parent title. "I'm sure that part of the decision ...
The beginning of May saw the first broadcast of the latest ad campaign by Sure to market its new product, Sure Men Absolute deodorant spray. The first ad was aired from 9 May, followed by two more ... the effectiveness of the Sure deodorant spray. In another ad, the robot changes the room temperature so ...
FEATURE 20-something men...to realize is that 20-something men are not a homogenous group, so it's never been as simple as just sticking ... men will be difficult to effectively target. "However, with so many options, the target will make ... month. However, Emap's plans to launch a weekly men's magazine indicate that the major publishers ...
to elation and back again. This time last year they were enjoying the ride without knowing for sure where ...
Are men and women different? Apparently, it is now scientifically established that their brains don...of Sciences, based on MRI scans, which proved that women are conclusively better than men at remembering ... Tess Alps, for instance. I'm sure that nothing the Brazilian cowboys could have thrown at her would have fazed a woman who coped with the TV trading boys in the '80s. It is fairly well known that men ...
men’s market. Now they have bedded in, we asked the leading publishers –what next?...– the men's weekly – not many realised the impact they would have. Would blokes take to the weekly frequency? Surely Emap and IPC hadn't thought this through? The lager-swilling, car-loving masses surely ... the circulation of monthly market leader FHM. Overall sales of men's magazines are up by almost 25%. So we asked ...
Despite finishing behind IPC Media's Nuts in the two-horse race that is men's weeklies, Emap's Zoo..., Zoo will have a long way to go before beating Nuts in the UK. Nuts became the first UK men's weekly ... , Highbury's Front and Dennis Publishing's Bizarre have been hit, the men's sector is up marginally overall ... so. The monthlies have had to change." Nuts' Fuller is not sure whether the weeklies have had any ...
of appetite from the money men for developing media businesses. But data recently released by the British ... to reverse. If we are passing the bottom of a cycle, surely now is time to think about investing in cyclical start-ups and growing businesses. And surely the trade buyers in the media sector are getting stronger ...
and the purchasing team negotiates to make sure they are getting the best rates and fees. Their role is to support ... do as a media agency to help is make sure that every pound spent on media is accountable." Julia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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