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LONDON - Unilever has appointed Iris to handle through-the-line marketing for its Sure deodorant...Iris, which was appointed to the FMCG giant s sales promotion, experiential and sampling roster earlier this year, will work on Sure Sport, Sure For Women and Sure For Men. The agency pitched against ... by the Unilever marketing department. Iris will also manage a one-off additional project for Sure Sport, which ...
and is especially strong in deodorants with brands such as Lynx, Sure for Men and Vaseline for Men. This year ... celebrity style was once an almost exclusively female preserve, but now men are finding themselves pressured to adopt the 'right' look. The degree to which men embrace the concept of grooming is highly age ...
Eleanor Trickett picks on HHCL debut ad for Sure for Men: When I first saw this I...Eleanor Trickett picks on HHCL debut ad for Sure for Men: When I first saw this I was disappointed at how far downhill Bartle Bogle Hegarty s fantastic Lynx campaign had hurtled. OK, I wasn t paying attention: this not-quite-brazen-enough phallusfest is, in fact, for Sure. Considering ...
Unilever, the company behind men's deodorant Sure Sport, was not an official sponsor of the World...with the idea of a Sure Fanzone - a purpose-built inflatable temporary arena near London's Tower Bridge, where ... Sure-branded T-shirts or boiler suits to wear. Attendants (including journalists) were tested to see ... as proof of Sure's effectiveness. Frank picked a ‘superfan' to act as a spokesperson for the brand ...
products used by most self-respecting men: beer, chocolate and deodorant....see of men, the more I admire dogs." That's funny too. Homo Cynicans and Carling Someone once said ... been a bit edgier. Homo Sensitens and Sure The opposite end of the above, this is the guy in touch ... , they're more inclement. If there were no such thing as women, would men bother with deodorant ...
was assured, they were keen to proceed. You have to make sure the person you want to use is entirely ...
Mop-wielding men in ads make most women roll their eyes and tut. But so do those ads where women...get their own back on the boys for the sexist portrayal of women in the media. But, men licking out toilets (Carling), wimpy guys mopping floors (Flash)? Is this what we women want? Surely that's just ... for equal rights, equal pay and all the rest of it simply to cock a snook at wicked men and their wicked ...
FEATURE 20-something men...to realize is that 20-something men are not a homogenous group, so it's never been as simple as just sticking ... men will be difficult to effectively target. "However, with so many options, the target will make ... month. However, Emap's plans to launch a weekly men's magazine indicate that the major publishers ...
Is the internet a real threat to the viability of men's magazines, Alasdair Reid asks....From the very beginning, as the men's magazine sector emerged from relatively obscurity to become a mass- market phenomenon, commentators have been predicting its demise. Men's titles in the 80s ... not last. This was surely a passing cultural phase, as fleeting as psychedelia, say, or punk ...
TalkSPORT is teaming up with Lever Faberge deodorant brand Sure Sensitive for Men for a promotion
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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