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LONDON - Real men are disappearing from ads and being misrepresented as ad agencies create the same...The agency interviewed more than 2,000 men in 13 countries to explore the evolving state ... are not careful they will miss the "real men" by not tuning into how they are adapting to society's changes. Tom Bernadin, chairman and CEO of Leo Burnett, said that a comprehensive look at men is long overdue ...
NEW YORK - Fans of the critically lauded 'Mad Men' are being encouraged to make their own 1960s...of the show. The on and offline buzz surrounding 'Mad Men' has been considerable. For example, the show ... that was given the green light by AMC. In the UK, 'Mad Men' season two finished on BBC Four earlier this year ... being bought by a British holding company. 'Mad Men' won the 2008 Emmy for outstanding drama series ...
, creating a $100m campaign that plays upon on images of the devil and exhorts men to 'get back to mischief'.
'The Future of Men', published by Palgrave/St Martin's Press, has been co-authored by executive vice-president Marian Salzman, and it looks at how marketing to men needs to change. JWT argues ... to depict 'balanced men,' 'men of the world with conscience,' and other positive portrayals of men ...
-NOP consultancy is that the involvement all three men have had in politics gives them an invaluable insight ...
LONDON - Pharmaceutical company Pfizer is to raise awareness of an advice programme for men...ads, digital banners and leaflets, timed to coincide with Men's Health Week from June 12-18. The campaign prompts men needing advice and support to either call a helpline number, register via post ... at Pfizer, said: "After the age of 40, one in two men in the UK experience erectile dysfunction. Yet many ...
LONDON - A US ad campaign for erectile dysfunction drug, Cialis, will offer men their competitors...In an unprecedented campaign, the prescription medicines, Viagra and Levitra, will be offered if Cialis fails to work in men with erectile dysfunction. The new ad, which follows on from the first showing a man and a woman in in separate bathtubs earlier this year, now shows two empty bathtubs ...
and make sure the conditions are right...attention to the detail. Make sure you plant your seeds in fertile soil. Go to where the audience ... themselves, whatever. Make sure that if there is the will, there is a way. Start small, aim big - that's what ...
four black men in a police identity parade after Plymouth and District Racial Equality Council...or forged identity documents such as a passport or driving licence. The leaflet showed four black men in a parade with one of the men shorter than the others and a frightened look on his face. The text ... that by featuring black models, the mailing was was seen to reinforce a stereotype that black men are criminals ...
LONDON - Women are more likely than men to pay extra for brands with green credentials, according...if it is environmentally friendly, compared to 39% of men. The research, which polled 1000 adults nationwide ... more positive light, with 63% of women compared to 52% of men. Male consumers were revealed as more cynical and questioning about green claims than women, with 25% of men regarding the impact ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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