12 Feb 2008
| by Mark Tungate
Despite the cliche that men are simpler to understand than women, they remain a surprisingly ...
, junk food and gadgets; but persuading men to buy fashion, skincare products or low-calorie foods is a different matter. Men are conspicuous under-consumers in a whole range of categories, leaving advertisers ...
05 Jul 2006
| by Melanie Godsell
The white-goods manufacturer has commissioned a novel, Men in Aprons,
which tells the story of two 20-something men and their approach to
relationships, work and domestic life. There is no mention ...
will continue to use
traditional ad channels, it had to look at other ways of reaching young
men. ...
04 Jul 2006
| by by Melanie Godsell
The white-goods manufacturer has commissioned a novel, Men in Aprons, which tells the story of two 20-something men and their approach to relationships, work and domestic life.
There is no mention ...
will continue to use traditional ad channels, it had to look at other ways of reaching young men.
If you ...
10 Oct 2007
away Mr Men toys in packs of Persil Bio, Non Bio and Colour Care....The Unilever brand is supporting the promotion with a TV, cinema, press
and outdoor ad campaign created by Bartle Bogle Hegarty and featuring Mr
Men characters. MindShare is responsible for media planning and buying for the
campaign. Persil was overtaken as market leader in the household ...
20 Jul 2005
| by by staff
LONDON - The men's toiletries range Sanex For Men is sponsoring Football Icon, an upcoming Sky One...will be responsible for creating the credits.
Julie Baker, the marketing director at Sara Lee UK, said: "Today men ...
24 Jul 2007
| by Staff
LONDON - 'Alpha One', a free weekly men's magazine, is to support its launch later this year with a.... The title, which is aimed at 18- to 35-year-old ABC1 men, will focus on urban centres such as London ...
19 Oct 2005
| by by Staff
LONDON - The Football Association is to launch a range of England-branded men's grooming products...the deodorant as an individual item.
The men's grooming range is the latest in a string of licensing ...
19 Sep 2005
| by by Daniel Farey-Jones
LONDON – Men's monthly magazines lost up to a quarter of their readership in the space of a year..., and contain ugly news for men's monthlies.
Loaded saw its estimated readership decline 24% from 1.65m to 1 ...
, losing 12% from 3.2m to 2.89m.
Their ABC sales have been hit by the rise of new men's weeklies Nuts ...
28 Jun 2006
| by by kevin Alavy
with men, with little interest in following tournament action over and above the live TV, writes Kevin...event, almost as many women as men now watch the World Cup on TV. The female share of viewing has so far ...
Youth panel monitoring the media and consumer behaviour of 16- to 24-year-olds reveals young men ...
of TV coverage per match.
Young men are more than twice as likely to go online to read about World ...
07 Mar 2006
| by by Staff
deal with Audi that will see activity run across Emap's men's titles....The campaign, to support the launch of the Audi RS4, will run in Arena, Empire and Q and will target upmarket men.
Activity will run throughout April and will include six-page advertorials designed to tie in with the RS4 launch theme of "sinister beauty". Magazine ads, created by Bartle Bogle ...