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Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

-technology. An original DVD provided different poses and action shots. The team also made sure that any commentator who ... , two sports industry journals and several men's lifestyle titles, including GQ. Results Wilson ...

Campaign: BGB alerts winter sport lovers to pop-up map - Travel PR

-have gadget in men's media and organising competitions to win maps with the Times Educational Supplement ... , including Ski Board, while featuring on the gadget pages of the Daily Star, Esquire, Men's Fitness and GQ ...

Media Analysis: Runners head for the mainstream

, but as 'the icing rather than the cake'. 'The running titles need to broaden their coverage like men ... , and they should take advantage of that.' Twigg points to Men's Health as a title that was essentially about ...

Lottery Commission puts licence work up for pitch

Camelot's existing seven-year licence to run the lottery expires in 2009. On the PR challenge ahead, NLC head of comms Sarah Hanratty said: 'The strategy will be to make sure everyone is aware that the commission is running a fair competition, that the bidders are aware of the key stages, and that lottery ...

BA hosts online 'auction' for Euro comms account

Novelli and Weber Shandwick. 'We need to make sure we are getting excellent value for money,' said ...

Profile: The cheerleader - Tim Hollingsworth, director of policy and communications, UK Sport

to criticise failure. As an organisation we have to make sure the UK is as successful as it can be,' he says ...

News Analysis: Nike's reputation in spotlight again

't know whether Nike did do anything wrong (in PR terms) and I'm not quite sure why this (campaign) has ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.