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MEDIA BRIEFS: Dennis' PC Gear aimed at fun users

Dennis Publishing is to launch a new monthly PC leisure title aimed at men aged 18-35. PC Gear...Dennis Publishing is to launch a new monthly PC leisure title aimed at men aged 18-35. PC Gear will launch on 14 September and is aimed at the new generation of home PC owners who use their machines for entertainment and creativity rather than business or work. Dennis will run the title alongside the others in its ...

MEDIA: IN BRIEF

contributing editor. Cottam turns down GQ Active Executive editor of Men s Health, Francis Cottam ... accepted a promotion to editorial director of Men s Health. The title of executive editor of Men s Health ...

MEDIA: Briefs

ITC rap The ITC has not upheld nine complaints it received, mainly from men, following the first episode of ITV s Man O Man in which 10 men compete for the votes of 300 women in a studio audience. The viewers said the programme is degrading to men and would not be allowed if the sexes ...

Playstation goes to Fink and Fuchs

and sponsorship. The games community tends to be men aged between 16 and 30, said managing partner ...

DIARY: Agency resorts to hostage taking for game launch

, the reporters were taken to the site in a bus, only to see their vehicle hijacked by eight SAS men ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown out of a splintering of the lads lifestyle market

seems open for a wholesale fragmentation of the men's lifestyle market. STUFF Tom ... adopters of technology who are ABC1 25-40, 98 per cent men, earning something like pounds 50K a year ... . 'We are targeting 18-35 men, but will probably have a high pass-on readership to women. 'The ...

NEWS: STOP PRESS

is spearheading a marketing push for Brylcreem s new hair care range for men. Timed for Christmas, the Stocking Filler campaign includes the placing of advertorials in men s consumer and football titles ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

driving the new Mercedes top-of-the-line SL roadster. And just to make sure consumers were not too ... ' tie-in with Men in Black II, in which Agents Kay and Jay drive a space version of its E ...

Sun hires firm for public sector work

to Sun regarding this area and we want Bell Pottinger to help us make sure we are speaking to the right ...

Brands2Life takes BSA brief to tackle UK software piracy

to make sure the right messages are getting out about the issue and the penalties for not paying,' he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.