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Despite the cliche that men are simpler to understand than women, they remain a surprisingly ... , junk food and gadgets; but persuading men to buy fashion, skincare products or low-calorie foods is a different matter. Men are conspicuous under-consumers in a whole range of categories, leaving advertisers ...
The ad, created by Ogilvy and Mather, focuses on the difference between childhood dreams and reality. It will feature men commuting to work in the clothes they associate with their dream job ... focuses on men because research showed the model appealed to them most. The ad follows a teaser poster ...
deal with Audi that will see activity run across Emap's men's titles....The campaign, to support the launch of the Audi RS4, will run in Arena, Empire and Q and will target upmarket men. Activity will run throughout April and will include six-page advertorials designed to tie in with the RS4 launch theme of "sinister beauty". Magazine ads, created by Bartle Bogle ...
to appeal to men, but there is a danger that by targeting women so overtly, Ford will alienate those male ... in general. 'Men these days are more open-minded, but they don't want to buy things which are aimed at women ... feminine, you can turn off men.' However, Mike Moran, former marketing director at Toyota and now managing ...
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever...The sponsorship uses the Rexona global brand identity as the Sure brand name is only used ... -efficacy, high-precision, high-performance brand like Clear Men" can offer them. Pablo Gazzera, global brand vice-president for Rexona, believes the men's brand has a "perfect fit" with F1. He said: "We tap ...
among middle-aged men....the ramblings of middle-aged men coping with their mid-life crises in a sequel to Volkswagen s great pretender ... -solid therapist. The ad depicts middle-aged men who lose their integrity, attempting to embrace the fluff ...
LONDON - GQ, the men's lifestyle magazine brand, is teaming up with Citroen to launch a concept
and make sure the conditions are right...attention to the detail. Make sure you plant your seeds in fertile soil. Go to where the audience ... themselves, whatever. Make sure that if there is the will, there is a way. Start small, aim big - that's what ...
How men's purchasing decisions change as they progress through different stages in life.... To illustrate these changing perceptions Carat s CCS study has sought to quantify those things men deliberate about most at different stages in their lifetime. The single man Single men are more likely ... The priorities of men in relationships differ from single men as they are more likely to focus on expensive ...
Britain men's rowing "sweep" squad for London 2012.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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