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LONDON - Although sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about what will work, or on the basis of which team or hobby is the favourite of one of the directors.
to broaden the appeal of the brand to men....Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting the audience to reconsider the brand. He said: "We have a different barrier when it comes to reaching men ...
Despite the cliche that men are simpler to understand than women, they remain a surprisingly ... , junk food and gadgets; but persuading men to buy fashion, skincare products or low-calorie foods is a different matter. Men are conspicuous under-consumers in a whole range of categories, leaving advertisers ...
that the assertive supermodel cowgirl had actually put men off buying the jeans. The pounds 2.5m campaign ...
is fantastic because it taps into a very female insecurity - men assume when they see a pretty girl that she ... men to women, Gossard is right to concentrate on female buyers first. Frankly, any ad will appeal to men - the moment you get a woman in the flesh, men are going to sit up and notice. The process ...
Falmer, the UK s number two women s jeans brand, is to take on Levi s and Lee Cooper in the men...Falmer, the UK s number two women s jeans brand, is to take on Levi s and Lee Cooper in the men s market. The UK company is planning to relaunch its men s brand nearly 20 years after placing its ... to redress the balance in favour of men, who have been neglected for the expanding women s market ...
Online fashion retailer ASOS.com is launching a second customer magazine to boost its men...The company has hired Seven Squared to publish the bi-monthly title, ASOS Man. The agency already publishes ASOS.com, a celebrity and fashion title distributed to 450,000 customers a month. The first issue of ASOS Man, targeting those in their teens and 20s, will reach 500,000 men through its inclusion ...
to persuade British men to smarten themselves up and buy more clothes....time to persuade British men to smarten themselves up and buy more clothes. More than 20 retailers are taking part in the campaign, including Marks We want men to dress better, understand clothes and mainly to buy more clothes. For most men, clothes are a pulling tool but after a ...
660m. We are introducing an alternative for men who don t want to wear a pair of jeans or a ...
Wonderbra parent Playtex will say 'hello boys' again, as it enters the men's underwear market...The You brand will target men in their 30s and will consist of boxer shorts and briefs. Packaging will carry the Playtex logo, adapted for the men's market ... . Holbrook added that he hoped You underwear will come to occupy the same status among men as Marks & Spencer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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