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, Nationwide, Sure for Men Sport, Budget Van Insurance and Ford are all supporting the station's coverage
products used by most self-respecting men: beer, chocolate and deodorant....see of men, the more I admire dogs." That's funny too. Homo Cynicans and Carling Someone once said ... been a bit edgier. Homo Sensitens and Sure The opposite end of the above, this is the guy in touch ... , they're more inclement. If there were no such thing as women, would men bother with deodorant ...
Mop-wielding men in ads make most women roll their eyes and tut. But so do those ads where women...get their own back on the boys for the sexist portrayal of women in the media. But, men licking out toilets (Carling), wimpy guys mopping floors (Flash)? Is this what we women want? Surely that's just ... for equal rights, equal pay and all the rest of it simply to cock a snook at wicked men and their wicked ...
safe drinking message. Panels with an audio message will be installed in men's lavatories ... each year. "This is a great achievement, but we will not be satisfied until we are sure everyone ...
but at least there's no sugar as the drinks giant looks to target the growing number of health-conscious men...share the line "Are you sure?" with the answer "Don't worry, there's no sugar". BBDO (CLM ...
to determine. As women slowly but surely redress the balance in the battle of the sexes, men ... . But when it comes to men they rely on pigeonholes, which only serve to keep social commentators busy ... on stereotypes because men are genuinely difficult to work out and hence target, or does it just make life ...
. Mark Johnson reads the latest research on what men want....In Fight Club, Brad Pitt's dark character Tyler Durden invites disenchanted men ... . But it does hold certain clues for advertisers keen to target men in the post-lad era. Rosie Faulkner ... jovial male bonding. Now men are more relaxed about who they are, whether they are gay, bisexual ...
LONDON - Although sponsorship is the second fastest-growing marketing channel after the internet, many brands still cut deals on gut instinct about what will work, or on the basis of which team or hobby is the favourite of one of the directors.
Despite the cliche that men are simpler to understand than women, they remain a surprisingly ... , junk food and gadgets; but persuading men to buy fashion, skincare products or low-calorie foods is a different matter. Men are conspicuous under-consumers in a whole range of categories, leaving advertisers ...
Vittel Red, which goes on sale this spring, will be aimed at young men by taking a more edgy approach to branding than traditional waters. It is believed that the target market is similar to that of Britvic's Drench water brand, which launched last year. The introduction of Vittel Red follows that of a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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