28 Jan 2000
| by FRANCESCA NEWLAND
Unilever has awarded HHCL & Partners the task of creating a
commercial for its Sure for Men brand...in 1998 and 1999 on an NPD project initially unrelated
to Sure for Men.
We will continue working with HHCL and Lowe Lintas on the strategy for
Sure for Men and we expect to make a longer-term decision mid-year,
Miles added.
Elida Faberge last launched advertising for Sure for Men in
mid ...
19 May 2000
| by FRANCESCA NEWLAND
HHCL & Partners is using sexy women to convince men to buy Sure for
Men deodorant in its first...with the target audience. This spot engages
men by being provocative and tongue-in-cheek while leaving them ...
04 Aug 2000
| by JOHN TYLEE
A deodorant commercial that was accused of showing what appeared to
be a giant erect penis and a vagina-like door has been cleared of being
sexually explicit by advertising the watchdogs.
The Independent Television Commission has thrown out 36 complaints
against the Sure for Men ad, which is set ...
22 Jun 2000
| by EMMA REYNOLDS
deodorant these days seems to revolve around
sex. The first work for the Sure For Men brand by HHCL...deodorant these days seems to revolve around
sex. The first work for the Sure For Men brand by HHCL Here at SFM we sweat so that you don t have
to.
Throughout the tour, the man wearing Sure For Men ...
it . The ad carries the
slogan, Sure For Men - it works .
The ad aims to convey that wearing Sure ...
27 May 2005
Sure for Men has signed a sponsorship deal with Virgin Radio to link with its official sponsorship
22 Sep 2004
| by Sam Matthews,
campaign for Lever Faberge's Sure Crystal for Men deodorant, created by Lowe..... They were created by Sarah Noughton, Alastair Ross and Simon Morris at Lowe.
Victoria Franks, Sure senior ...
-out and be appealing to both sexes, as over half of men's antiperspirant purchasers are women.
"Our research shows that these three style icons are admired by men and women, communicating to both audiences that it is OK for a man ...
09 Jun 2006
UKTV has signed Sure Sport For Men and the IPC Media title Nuts as the sponsors of UKTV G2's
31 Mar 2006
, Nationwide, Sure for Men Sport, Budget Van Insurance and Ford are all supporting the station's coverage
29 Mar 2005
| by MediaWeek
Launched last week with an initial circulation of 10,000, the MEN
Lite has replaced the final paid ...
't know, but it is a positive move." The
MEN has said that its remaining paid-for editions would ...
unconvinced. Even so, he believes it will benefit the parent title. "I'm
sure that part of the decision ...
01 Oct 2004
| by John Tylee
TV campaign introducing a variant of its Sure deodorant brand....The national advertising campaign, which breaks on Monday, will promote Sure Crystal for Men and builds on a print initiative that kicked off earlier this week.
Lowe has produced the TV spot, which ...
men. Sure Crystal for Men is being positioned as a powerful and effective product that minimises marks ...