Specsavers 'Mr Men' by Specsavers Creative
08 Oct 2010
. Men in its latest ad.
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ASOS adds title for men's range
29 Aug 2007
Online fashion retailer ASOS.com is launching a second customer magazine to boost its men...The company has hired Seven Squared to publish the bi-monthly title, ASOS Man. The agency already publishes ASOS.com, a celebrity and fashion title distributed to 450,000 customers a month. The first issue of ASOS Man, targeting those in their teens and 20s, will reach 500,000 men through its inclusion ...
Clothes shops join to target men
16 Apr 1998 | by BINNUR BEYAZTAS
to persuade British men to smarten themselves up and buy more clothes....time to persuade British men to smarten themselves up and buy more clothes. More than 20 retailers are taking part in the campaign, including Marks We want men to dress better, understand clothes and mainly to buy more clothes. For most men, clothes are a pulling tool but after a ...
Retail choice: Space NK for men
06 Jul 2005 | by Stephen Bell, Creative director, Coley Porter Bell
At last, we men have a place to go to fiddle and fuss and try the latest creams and potions...Space NK, the hip girl's beauty haven, has turned its attention to men. Last year, the British indulged in £1.45bn worth of health and beauty treatments, with as many as one in five men ... , the women's bags swing and the men's are sturdy. This really is a brand that has thought of everything ...
Nike+ "Men vs Women" by AKQA
13 Mar 2009 | by Kate Nettleton
for Nike 'Men vs Women' developed by 72 and Sunny....Launched in 2006, Nike+ allows Nike+ running shoes to transmit data wirelessly to an iPod Information on time, distance, pace and calories burned during a run can then be stored on www.nikeplus.com. The site is now pitting Men against women, challenging them to beat one another by using this data to see ...
G.room opens dedicated mens' outlet in London
02 Sep 2004 | by Rachel Barnes
A retail store dedicated to male grooming and men's fashion is opening in London this week to build...to £800m in the past two years,' he said. 'We're not just talking about tall, dark men with six-packs any ... -out of its dedicated Men's Zone areas to 80 stores this month (Marketing, 30 June). ...
TalkSport signs Nivea for Men for World Cup coverage
02 Apr 2010 | by Maisie McCabe
LONDON - Male-grooming brand Nivea for Men has signed a six-figure deal to become an official...The promotion is being used to promote Beiersdorf's Nivea for Men status as official men ... magazine. Nivea for Men will be included in features and promotions on TalkSport in the run ... sporting event on earth: the 2010 FIFA World Cup South Africa." A spokesman for Nivea for Men said: "A ...
Boots to add dedicated Men's Zone to branches
30 Jun 2004 | by Rachel Barnes
Boots is to focus on the booming £500m male grooming market by rolling out dedicated Men's Zone...will complement the existing men's offering, which includes a Basics range, Soltan suntan lotion and Clearsil for Men, which launched in May. Boots has also relaunched sub-brand Botanics for Men and extended its ... in September in the retailer's first move into health supplements solely for men. The creation of the stand ...
Boots plans launch for men-only loyalty card
19 Aug 1999 | by ALEXANDRA JARDINE
Boots is planning to develop a separate loyalty scheme aimed at men, because its Advantage Card...Boots is planning to develop a separate loyalty scheme aimed at men, because its Advantage Card ... stores specifically aimed at men. Men currently make up less than 10% of Boots ten million ... stores as well as in Boots Men stores. From October, Boots is trialling two different types ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
Online fashion brand Asos has unveiled its first ad campaign targeting men, which introduces...and social media activity, designed to engage with fashion-conscious men through entertainment. The 'Urban ... and communications at Asos, said the push was based on the insight that men were more likely to follow peers than be inspired by catwalk shows. She said: "Men are into details, such as materials and textures ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
