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Free men's magazine to target London

LONDON - A new free glossy magazine for men, M-Zone, is to be launched this month and distributed

MARKETING MIX: Virgin: no truck with middle men

Virgin claimed another PR scalp last week and added its own unique contribution to the recent debate over pensions by parking a truck outside the Prudential s head office in Holborn to illustrate how much money the Pru pays its sales force.

NEWS BRIEFS: DoT targets 17-24-year-old men

The Department of Transport is targeting 17- to 24-year-old men with a spoof jobs web site

THIS WEEK: Stena men take top jobs in P&O ferries merger

P marketing department has been sidelined in the competition with Stena Line for the top jobs at newly merged joint venture P&O Stena Line.

and Richard Branson’s touch less sure. Roger Cowe inspects the damage

to take risks you need to make sure you have asked what the risks are and that you are prepared to run ...

ASIA: MEDIA MOGULS - Two of Asia’s richest men are leading the continent’s charge

-year partnership with Rupert Murdoch, whose Star TV is a key player in India. Both men were joint owners ... is that he always walks new paths as he believes walking down beaten paths is for beaten men ...

that its leaders are powerful men. Ken Gofton profiles three of the industry’s biggest hitters

ROLF SCHMIDT-HOLTZ

Adwatch: Virgin Trains - 'The return of the train'

I love old movies. Remember that great one with Steve Martin, Dead Men Don't Wear Plaid...full-colour Virgin waiter. 'Make sure the water's absolutely boiling,' she insists in a plummy voice ... is what makes this ad so watchable. I'm pretty sure it will be very popular with the punters, but do I ...

MARKETING MIX: Had that Mandela in the back of my cab last night

Fifty London cabbies have talked themselves into what must surely rate as one of the freebies...Fifty London cabbies have talked themselves into what must surely rate as one of the freebies of the century. As Mix writes, the cabbies are busy packing their suntan lotion in preparation for a trip to South Africa, courtesy of SATOUR, the South African Tourist Board. The deal comes ...

EDITORIAL: Stelios' charisma is worth its weight in easyJet shares

If it is true that success comes from making enough mistakes, then Stelios Haji-Ioannou must surely

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.