From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
responsibility ... for the general printed word plans for his brands. In short, when the brand men have ... 's corner within the company, making sure it gets the right share of voice'. If you work for a small brand ... to make sure your brand gets the attention it needs, and the right support.' Among her key challenges ...



