Our Mad Men
22 Mar 2012
. People used to get up from their chair to go and get a beer when the programme started, but make sure ...
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Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online...model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ... The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known ...
Have agencies really moved on from the Mad Men years?
29 Mar 2012
With young white men still in abundance, the industry is not all that different from the days...met "that Negro" and wrote of him in The Real Mad Men. His name is Doug Alligood. He joined BBDO ... on: "Like Sterling Cooper, if you'd let off a shotgun in the offices, then you sure wouldn't have hit ... , competitive young men, some poorly educated, and all often highly self-centred, we assume we need someone ...
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving...for one in six launches. L'Oreal Signing Hugh Laurie in 2011 as the face of L'Oreal Men Expert has helped the brand appeal to men. Unilever Bought Sara Lee's Radox for Men and Brylcreem in 2010, although the European Commission forced it to sell on Sanex to Colgate-Palmolive. Boots No7 for Men ...
Diary: The Mad Men still got it
15 Mar 2012
-soaked six-courser alive. Last week, at the US launch of his book, The Real Mad Men, Cracknell sat down to lunch at Michael's (New York's answer to The Ivy) with the original Mad Men - Jerry Della Femina, George ... was also there. Diary hopes it won't be long before we see a big-screen version of The Real Mad Men. ...
Newsweek turns back the clock with Mad Men edition
19 Jan 2012 | by Nick Batten
the US return of the TV drama 'Mad Men' on 25 March....In the one-off special, available at newsstands and on the iPad from 19 March, Newsweek will explore the pervasive impact that advertising has had on society since the 1960s and feature an exclusive cover story on the new season of 'Mad Men'. The whole issue including its advertising space ...
Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby ... Men Series is made up of four test matches in November and December this year, in which Wales ... its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn ...
Nivea launches £1m TV ad for Men's range
05 Mar 2012 | by Sara Kimberley
Nivea, the Beiersdorf-owned skin care brand, has launched a £1m TV ad to promote its For Men...The 20-second TV spot by Draftfcb and production company Neteye in Germany features different men crying out in pain from the irritation of shaving. Using a spilt screen, the noise from each man ... with Nivea For Men Sensitive". The executive creative director on the ad was Mark Fides, who worked ...
Sky brings back 60s ads for Mad Men launch
15 Mar 2012 | by Ian Darby
Sky Atlantic is celebrating the launch of series five of the US drama series Mad Men on 27 March.... Mad Men launches as a double-bill on Sky Atlantic two days after its US transmission. Sky Media, Sky ... is also supporting the new series with a specially commissioned documentary, Ad Men , looking ... ads from the era of Mad Men and to create real event programming." ...
MAGAZINE ABCs: Men's titles lead digital editions charge
16 Feb 2012 | by John Reynolds
-for digital edition numbers via ABC for the first time, but it is men's titles Men's Health, T3 and GQ...to the printed edition of the magazine. Natmag Rodale s Men s Health title is the leading digital title ... of December, compared to 1,746 in the previous six-month period. The Men s Health print title reported ... , press planning direct at Carat, said against the background of the decline in the men s print titles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
