Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
. The big question is how long these properties will sustain their success. Judging the rise and fall ...
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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
10 Feb 2012 | by Daniel Farey-Jones
, but it continues a sustained run for the paper. Over 12 months, its circulation has risen 82% at an apparent ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
a one-off campaign; you need to do a sustained campaign, which makes it even more expensive ...
Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
and sustained emotional response, measured via biometrics, correlates with 'viralability'. Similarly, we can ...
Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
says: "I've made it clear to everyone that the financial position of The Guardian is not sustainable ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
for a Sustainable London 2012, who vows to support families still lobbying for the case to be reopened ...
Think BR: Facebook - Growing up is hard to do
06 Feb 2012 | by Bob Willott
Mark Zuckerberg will have to pay on the exercise of outstanding stock options. So how sustainable ...
Lavazza awards €50m pan-European account to MEC
03 Feb 2012 | by Maisie McCabe
helping to deliver sustained growth year after year. "I understand that this decision is one made ...
Do consumers really care about eco-packaging?
03 Feb 2012 | by David Benady
Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a...of the formats brands are using to create sustainable packaging. Might it be argued, however, that this rush ... ? Diageo for one has encountered this dilemma. In its sustainable packaging guidelines, published before ... , chief marketing officer Andy Fennell wrote: "Consumers are demanding more sustainable packs from all ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
for the UK and Ireland, Roisin Donnelly, says that long-term relationships can be sustained only through ...
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