W&K gets people loving Heineken ... and each other
16 Feb 2012
and moved effortlessly between different musical genres while sustaining his comedic style. Jones' assured ...
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D&AD celebrates its Golden Jubilee
26 Apr 2012
overwhelming feeling is that the industry and clients have adopted a more socially responsible and sustainable ...
Young's freezes out Jamie Oliver in new ad
20 Jan 2012 | by Sara Kimberley
it gives a sense of the lengths we've gone to in order to find sustainable fish for my range. "The ...
Unilever chief Paul Polman plans 'beyond CSR'
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable...[mission], but also a social mission. Unilever marked the first anniversary of its Sustainable Living ...
SodaStream shifts strategy to focus on fun
10 Nov 2011 | by Maisie McCabe
to the sustained investment in the brand over the past 18-months, which has reinforced the brand's place in today ...
Adwatch (Nov 9) - Top 20 recall: John West
09 Nov 2011 | by Beeker Northam, Executive strategic director, Dentsu London
known what John West's strategy is. The objective is obvious: demonstrate sustainability in a charming ... 's biggest canned seafood producer, which makes some of the 'small company sustainability' ethos a little ... ') to sustainability ('Discover the story behind every can'). This adds up to quality, I suppose, but still no brand ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
John West tuna launches £6m provenance campaign
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
of their tuna, in a bid to boost its sustainability credentials....according to their responsible sourcing and sustainability credentials. The previous campaign ...
New Vanish ad uses 'one and only' Chesney Hawkes
08 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
in the company s latest sustainability report . ...
Powerade Energy launches first TV ad
14 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
" drink that offers "sustained performance energy". The spot breaks today (14 June) and is part of a ... the top of the images. The ad ends with the strapline: "Energize fast. Sustain performance." Zoe ... fast and sustaining performance. "At the heart of the new campaign is a fast-paced creative, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
