Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
" is gold dust for any brand. For those in automotive and FMCG in particular, sustaining your purchase ...
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
that simply checking in is not compelling enough to drive sustained interaction. Social media check-ins should ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... -speech dinner. While sustainability is just another buzzword for many businesses, Polman speaks with conviction when he describes the Unilever 'Sustainable Living Plan', set out in 2010, as 'probably the most ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
, and will like a brand for a short term gain without any real interest in proper, sustained involvement ...
Europe's 'chilling' data reforms will deter a UK Facebook or Twitter
02 May 2012 | by Sarah Shearman
, and being at the forefront of technological development, are essential if we are to achieve sustainable ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
while sustaining consumer trust. Our perspective is that the responsibility for doing so lies ... to protect consumers privacy and drive mobile engagement? One thing is clear - sustaining consumer trust ...
Facebook chiefs advocate fan value over numbers
30 Mar 2012 | by Sarah Shearman
, but stressed that brands should adopt the "always on" approach and ensure they have a "sustained relationship ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
of those things we've been doing on a sustained basis. It's not a sudden realisation. Now, for example ...
Trinity Mirror to launch Happli daily deals service
09 Mar 2012 | by Maisie McCabe and Sarah Shearman
brands such as BP and Time Out, which have branched out into the area. The sustainability ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
