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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

of customers. So it s about sustainability. How does a brand stay alive? "We re at a different part ...

Royal Mail control of direct mail prices worries DMA

21 Oct 2011 | by Daniel Farey-Jones

said: "Customer choice has contributed to sustaining bulk mail volumes and funding the Universal ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

. Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ...

Vouchers and gift cards: All in the experience

11 Mar 2011 | by Nicola Clark

engage with their employees,' he adds. Cooper is also predicting a sustained revival in the corporate ...

Marketing Society launches green action day

16 Feb 2011 | by Gemma Charles

The Marketing Society, sustainability charity Start, and Business in the Community have launched...communications should embrace one central consumer theme: Think about and do something sustainable today ... for the initiative. Those signing up will be asked to devote 50k of media space, create sustainable marketing communications, and encourage consumers to take one simple step towards sustainability. The ambition ...

Royal Mail sell-off moves a step closer

13 Jan 2011 | by Daniel Farey-Jones

and telecoms regulator Ofcom, which will be expected to maintain a sustainable and efficient universal postal ...

Londis owner appoints Burleigh as marketing director

22 Dec 2010 | by Ed Owen

of the brands to sign up to the government's sustainability pledge in March. ...

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

get people to spend time with your brand and sustain and build on their interest? That's engagement ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

s Sustainable Mail product, help marketers make mailings greener, some rewarding with a discount. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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