Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
. National brands pushed hard against innovation and sustainability, areas in which own brands are generally ...
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
that simply checking in is not compelling enough to drive sustained interaction. Social media check-ins should ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
, and will like a brand for a short term gain without any real interest in proper, sustained involvement ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
attention? Does it have a sustained build-up to that peak, indicative of an ad s ability to generate ... the brand, in its new squeezy form, is introduced. It is then sustained through the arrival of the son ... - it attains this quickly, and sustains it throughout the ad - a pattern which suggests that an important role ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
will be incremental. Such gains are more valuable - and sustainable - when the messaging derives from pre ...
IBM study identifies four distinct personalities in digital space
17 Apr 2012 | by Emma Powell
a sustainable and connected relationship. "With the mass infiltration of digital devices ...
Think BR: Brands must play part to build trust in apps
02 Apr 2012 | by Rimma Perelmuter
while sustaining consumer trust. Our perspective is that the responsibility for doing so lies ... to protect consumers privacy and drive mobile engagement? One thing is clear - sustaining consumer trust ...
The Sun may be rising but are there clouds on the horizon?
08 Mar 2012 | by Kantar Media
The launch of the Sun on Sunday triggered fevered speculation about the future of the Sunday newspaper market. The latest research from Kantar Media indicates that whilst the first issues of Britain s newest newspaper recorded encouraging readership figures, sustaining readers may prove to be more of a ...
Think BR: Protecting your digital assets
07 Mar 2012 | by Graeme Orchison
networks and other online environments, the importance of sustainable revenues cannot be overstated ...
Think BR: The end of innovation? How Facebook will fare post IPO
29 Feb 2012 | by Dave Williams
in advertising, which is destined to bring stockholders much bigger and more sustainable returns. Perhaps ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
