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Nike puts Umbro up for sale

. to continue to drive sustainable, profitable growth for our shareholders." Umbro was founded in 1924 ...

Reckitt Benckiser hits carbon footprint target eight years early

The result, which was revealed in RB s sustainability report for 2011 and released today (31 May ... progress in other target areas within RB's sustainability and CSR efforts. This includes reducing ... on it as part of our new business strategy, which embraces sustainability more strongly than ever. "Our ...

Ben & Jerry's urges brands to follow 'values-led' approach

drive, which aims to identify the best sustainable entrepreneurial businesses in Europe. ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

around sustainability and exporting of jobs in challenging ecological and economic times ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... -speech dinner. While sustainability is just another buzzword for many businesses, Polman speaks with conviction when he describes the Unilever 'Sustainable Living Plan', set out in 2010, as 'probably the most ...

High times for booming energy-drinks sector

The energy-drinks sector has recorded a period of sustained growth, with brands pumping out one innovation after another to its youthful target market. It is a trend that shows no sign of abating. Last month, Marketing revealed that Red Bull plans to launch 'Editions' - three fruit-flavoured variants ...

Save the planet marketing 'won't change consumer behaviour'

now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ... sustainability challenge on its own terms". David Hall, executive director, Behaviour Change highlighted ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

, and being at the forefront of technological development, are essential if we are to achieve sustainable ...

Unilever tops 2012 Marketing Society Awards nominations

Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ... , he added. A small, but growing number of consumers are choosing sustainably sourced ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.