Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
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UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
sustainable global financial system by highlighting the relevance of ESG (Environmental, social and corporate ... global basis. The brief includes supporting PRI's participation in Rio+20 conference on sustainable ...
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
there was proof that the Facebook campaign can sustain momentum, this was it. It s a really inspiring campaign ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... . This is a company that has taken a leadership approach to sustainability and plays a central role ... where we called for companies to join the Corporate Sustainability Reporting Coalition, convened ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in a sustainable and responsible way, but also to actively take the lead on social issues. In a ... it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
Sainsbury's hires former Freud Communications' MD Alex Cole
13 Dec 2011 | by Nikki Wicks
Sustainability Plan , Sainsbury s has always aimed to be a leader in sustainability and ethics, and Alex ...
Smarts owner Media Square bought out by MSQ Partners
09 Dec 2011 | by Matt Cartmell
and as part of the transaction a much more appropriate and sustainable financial structure has been ...
Major brands join forces in Start Today sustainability initiative
02 Nov 2011 | by Gemma Charles
Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable...to encourage sustainable living, overseen by HRH the Prince of Wales, Business in the Community ... make gardening more sustainable. 'We wanted to do something that was simple and tangible,' said Pete ... for sustainability are probably gone. Consumers are interested in helping to save the planet but (want to) save money ...
Branson puts ethics at core of Virgin bank plan
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
is boosting Virgin s focus on sustainability projects, is also set to launch a book, Screw Business as Usual ...
Julia King, Context: Keep your enemies close
14 Sep 2011 | by Julia King, Context
responsibility, sustainability and reputation are things you constantly seek; your work is never complete ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
