TECHNOLOGY: Wired to the future - PRWeek asks leading lights how they see the fastest growing sector in PR shaping up
09 Feb 2001
for the IT industry of how to sustain interest. Such 'magic cars' showcase the talent at the company and whet ...
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CAMPAIGNS: Technology PR - Profile boost for Network Associates
29 Mar 2002 | by PETER SIMPSON
Network Associates (NA) is one of the world's largest anti-virus, security and network management software vendors. Viewed as a major player by the IT and trade press, the company wanted a keener, broad-based awareness of its brand in the business community. The challenge, however, was to create a sustainable ...
TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates
29 May 1998 | by ROBERT GRAY
.36 million, it has clearly needed to find staff of sufficient calibre to make such growth sustainable ...
FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports
06 Mar 1998 | by TOM DAWN
company systems have the ability to sustain an intranet, he says. The day is not far off when most ...
CAMPAIGNS: Tamagotchi lays a golden PR egg - Product Launch
12 Sep 1997 | by NICK PURDOM
up media interest and public expectation. This has been cleverly sustained almost four months after ...
Moore takes control of SITA’s global PR needs
16 May 1997 | by JEMIMAH BAILEY
relations functions. There s a need to focus more on sustained public relations rather than have ...
SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; ITALY: Italian renaissance
26 Jul 1996
for the PR renaissance: a sustained period of political stability under Lamberto Dini s technocratic ...
NEWS: Segaworld splits with Consolidated
05 Jul 1996 | by LEXIE GODDARD
sustain interest in Segaworld beyond its launch - believed to be set for mid August - in order to meet ...
NEWS: Consolidated rides into Segaworld
26 Jan 1996 | by LEXIE GODDARD
-tech theme park occupying 100,000 sq ft in London s Trocadero. The agency has been briefed to sustain ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
