Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
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Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
. to continue to drive sustainable, profitable growth for our shareholders." Umbro was founded in 1924 ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
have served the brand well, but it needs to build deeper roots to maintain a sustainable and relevant ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
-cutting is a sustainable long-term model. 'Stores are no longer shops, they are showrooms. People look ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
something interesting about sustainability. That is a far more powerful way of communicating our ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
-economic opiate powerful enough to sustain the high. Brand owners, of course, have long understood ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in a sustainable and responsible way, but also to actively take the lead on social issues. In a ... it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
with no clear purpose is not a sustainable strategy. 4. The age of subscription retail As brands become ...
My-wardrobe.com's Rob Moss on keeping it personal while expanding globally
06 Oct 2011 | by Nicola Clark
Rob Moss, global marketing director, My-wardrobe.com, is using new technology to sustain prolific
Why Levi's went global with its latest campaign
05 Aug 2011 | by Nicola Clark
, economic and environmental sustainability that focuses on improving workers' lives.' In an industry ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
