The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
bursts to a sustained programme of activity, which is always on. A key challenge will be to ensure ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
the industry on board. And public health campaigns of this significant magnitude are not sustainable ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
-economic opiate powerful enough to sustain the high. Brand owners, of course, have long understood ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in a sustainable and responsible way, but also to actively take the lead on social issues. In a ... it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
, reaffirming his sustainability commitment. 1. The traditional tools of marketing do not help in developing sustainable messaging 'We need to focus on foresight rather than insight,' said Weed, who pointed ... for that future.' 2. Sustainability needs to be embedded into the business, not an add-on 'We have stopped ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
McDonald's to sell certified sustainable fish
20 Jun 2011 | by John Reynolds
certification as the most robust and recognisable independent accreditation of our sustainable fisheries ...
McDonald's activity to promote 'ethical' focus
14 Jun 2011 | by John Reynolds
initiatives, sustainability programmes and local outreach projects, though, can go beyond talking about ...
KFC becomes first fast-food chain to win Red Tractor stamp
09 Jun 2011 | by Ben Bold
KFC is the UK's first major fast-food restaurant to receive Red Tractor certification. Fast food companies like Burger King, McDonalds and KFC have been in a long-standing battle to outdo each other in terms of selling healthier and more sustainable foods, as they look to shed their images ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
