Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... -speech dinner. While sustainability is just another buzzword for many businesses, Polman speaks with conviction when he describes the Unilever 'Sustainable Living Plan', set out in 2010, as 'probably the most ...



