Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
detriment of the networks that created it. As a long game, it is not even a sustainable model for DISH ...
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Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
. to continue to drive sustainable, profitable growth for our shareholders." Umbro was founded in 1924 ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
the ethos is totally, refreshingly focused on sustainable growth, as well as putting audiences firmly ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
that simply checking in is not compelling enough to drive sustained interaction. Social media check-ins should ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
. Alex Shephard, associate director for Carat, said: "This sponsorship provides excellent, sustained ...
Andy Coulson brought focus on Cameron's 'sofa government' at Leveson
11 May 2012 | by Matt Cartmell
PRWeek that Cameron would sustain damage after Coulson's performance. For a man who criticised ...
News Corp profits rise 37% despite $63m hacking scandal charge
10 May 2012 | by Maisie McCabe
as we execute upon other elements of our strategy to produce sustained, meaningful value ...
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
, and will like a brand for a short term gain without any real interest in proper, sustained involvement ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
attention? Does it have a sustained build-up to that peak, indicative of an ad s ability to generate ... the brand, in its new squeezy form, is introduced. It is then sustained through the arrival of the son ... - it attains this quickly, and sustains it throughout the ad - a pattern which suggests that an important role ...
Media industry reacts to Sly Bailey's exit
04 May 2012 | by John Reynolds
at Panmure Gordon. "On the back of sustained scrutiny of remuneration at Trinity and UK plc in general ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
