Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
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Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
. National brands pushed hard against innovation and sustainability, areas in which own brands are generally ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
will be incremental. Such gains are more valuable - and sustainable - when the messaging derives from pre ...
Flic Howard-Allen to lead Hill+Knowlton Strategies' retail and leisure arm
26 Mar 2012 | by John Owens
, and most recently led H+K s sustainability division. She also worked as a retail specialist for clients ...
Sainsbury's invests £2m in start-up green energy company
22 Feb 2012 | by Rachel Barnes
Sainsbury's has stepped up its sustainability commitment with a £2m investment in a start-up green...the environmental impact of their operations, a key strand of our 20 by 20 Sustainability Plan. "With the support ...
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
22 Feb 2012 | by Helen Edwards, PPA Business columnist of the year
Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain...the same item is back to full price. The question for Groupon itself is whether a brand can be sustained ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Leadership: during this period of sustained economic uncertainty, when people are feeling a significant tension between security and risk, the absence of it is apparent. Interviews for CultureQ, Onesixtyfourth s ongoing monitor of sentiment, have indicated this to some degree, and the internet study we ...
Start-up Green Cave People joins B&Q ad roster
19 Jan 2012 | by Matt Williams
The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in a sustainable and responsible way, but also to actively take the lead on social issues. In a ... it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
