Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
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Green Party's mayoral press officer Joe Williams joins Sustrans
22 May 2012 | by Hannah Crown
mayoral election has been appointed as policy adviser for sustainable transport charity Sustrans.
Flic Howard-Allen to lead Hill+Knowlton Strategies' retail and leisure arm
26 Mar 2012 | by John Owens
, and most recently led H+K s sustainability division. She also worked as a retail specialist for clients ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
something interesting about sustainability. That is a far more powerful way of communicating our ...
Ian Monk: 'Rogue captain' line could sink company
26 Jan 2012 | by Ian Monk
. It also sustains a frenzy of black humour centred on national stereotyping of Italians as big in the mouth ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
, that Coca-Cola's core Olympic marketing principles are sustainability and youth . Eadie points to the brand ... . 'It is all about leaving a lasting legacy for young people, and sustainability.' THE CAMPAIGNS ...
Lastminute.com widens Top Secret offering
13 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
.com, and the reason our deals are sustainable is because it gives the supplier something of value, such as theatres ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in a sustainable and responsible way, but also to actively take the lead on social issues. In a ... it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
Young westerners are embracing a global outlook
23 Nov 2011 | by Canvas8
global. Local may have sustainable, even economic aspirations, but in a globalising world it exists more ...
Virgin Atlantic and LanzaTech team up for low-carbon fuel initiative
11 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
travel. The new fuel targets feeds into Virgin Atlantic's "Change is in the air" sustainability ... not Virgin Atlantic, launched a campaign to promote global travel with a sustainability message in April ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
