Lord Mandelson to advise APP after accusations of illegal logging
11 May 2012 | by Sara Luker
requiring timber imported from Indonesia to be sustainably sourced . The Guardian reported that Mandelson ...
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
around sustainability and exporting of jobs in challenging ecological and economic times ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ... sustainability challenge on its own terms". David Hall, executive director, Behaviour Change highlighted ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Thorntons Centenary Year Thorntons Marketing for sustainable consumption A-Z (McDonald s ...
News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the company s rich and sustainable marketing alliances" and to better position core assets, and their digital ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
for a Sustainable London 2012, who vows to support families still lobbying for the case to be reopened ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... . This is a company that has taken a leadership approach to sustainability and plays a central role ... where we called for companies to join the Corporate Sustainability Reporting Coalition, convened ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
