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Kopparberg unveils 'un-established' marketing drive

-dated stereotypes of Sweden set against examples of contemporary Swedish life. Featuring in the ad and also ...

Reebok fitness competition lands TV slot

'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...

Brand Manager of the Week: Alex Balzaretti

to Sweden and stay at the Ice Hotel, then on to the Abisko National Park to view the Aurora Borealis ...

Focus on the message, whatever the medium

Barrett, Honda UK, Superdrug, Weight Watchers (UK, France, Sweden, Germany, Belgium, Switzerland ...

Profile: Simon Morris, chief marketing officer of LoveFilm

presence in as many markets as possible - at present, it is also in Norway, Denmark, Sweden and Germany ...

Calls for tighter alcohol advertising restrictions as death toll rises

A report, authored by Sir Ian Gilmore, the former president of the Royal College of Physicians, warns that over the past 20 years, deaths from liver disease, mostly caused by alcohol, have more than doubled in the UK, while those in countries including Norway, Sweden, Australia and New Zealand, have ...

Helen Edwards on Branding: Waterstone's: labour of love

received 600m kroner of 'national pride' state funding from Norway, Sweden and Denmark. Analysts claimed ...

Coca-Cola's revenue climbs 13% in 2010

, Belgium, the Netherlands, Luxemburg, Denmark, Sweden, Finland, Norway and Iceland. ...

Change of Western Europe chief for Unilever

of marketing and customer development roles in the Netherlands, Italy and Sweden. Zijderveld will report ...

Ebookers.com launches mobile bookings site

in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland ...

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