Cote d'Or to gain RA mark
10 Nov 2009
variants across the range will be RA-certified by 2012. It will also be available in Sweden, Denmark ...
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Andrew Walmsley on Digital: You get what you pay for
17 Mar 2010 | by Andrew Walmsley
, Sweden, Poland and the UK. - Netto arrived in the UK in 1990, setting up its headquarters in South ...
Whisky in first digital activity
09 Jun 2009
by digital activity in South Africa, Greece and Sweden later this year. ...
MySpace links with shopping website Goodcause
28 Oct 2008 | by Fiona Ramsay
across seven countries: the UK, France, Germany, Italy, Holland, Sweden and Denmark. MySpace promotes ...
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
Cool' holidays and breaks to global destinations such as Sri Lanka, Sweden and Santa Claus' Village ...
Mobile network Lycamobile hands £10m account to Ogilvy
22 Sep 2008 | by Alison Donnelly
its SIM card in seven markets including the Netherlands, Belgium, Sweden, Denmark and Switzerland ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Reebok joins race against Nike for women's market
15 Sep 2008 | by Ed Kemp
The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...
McDonald's looks to wildlife in Happy Meals push
19 Aug 2008 | by Gemma Charles
Launched in Sweden last week, the Endangered Animals Happy Meal will be rolled out in the coming months and is expected to launch in the UK next March. The toys given away with the meals are based on endangered species, including a giant panda, polar bear and black rhinoceros. Each comes with a leaflet ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
LONDON - LONDON - When Pernod Ricard stumped up £4.4bn in April to buy Sweden's Vin & Spirit, owner
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
